There are more than one billion Instagram users in the world. 90% of them follow at least one business on Instagram. This alone makes it worthwhile to create a profile for your business with the Instagram app. But did you know that you can take your business a step further and start selling on Instagram?

First, let’s answer some basic questions about starting an Instagram shop.

Do you need a business license to sell on Instagram?


Is it legal to sell on Instagram? Inquiring small business owners want to know! In short, yes, you can sell on the app. However, you need to keep a couple of things in mind.

To sell on Instagram, your professional account must follow these requirements:

  • Comply with Instagram’s policies
  • Represent your business and your domain
  • Be located in a supported market
  • Demonstrate trustworthiness
  • Provide accurate information.
  • Having a business license definitely helps demonstrate trustworthiness, though it isn’t listed in the platform’s requirements.

Obtaining a license for online selling depends on your location, the products you sell, and your business needs. Keep in mind that different countries have different laws regarding business licences. Make sure you know which ones apply to you.

How many followers do you need to sell on Instagram?

There’s no follower minimum for selling on Instagram. The only feature that has a follower minimum is the “Swipe Up” function in Stories: to be able to add links to your Stories, you need to have at least 10,000 followers or a verified (blue check) profile.

But no matter! Because you can successfully sell through Instagram and promote your store with a thousand followers or less.

Do you need a website to sell on Instagram?

Technically, you don’t need a website to sell on Instagram. You can gain followers and promote your products simply through posts and stories. However, having a website helps.

Why? Well, for starters, Instagram doesn’t have built-in e-commerce that allows sellers to accept payments and process orders through the app. If you don’t use an e-commerce platform that integrates with Instagram like our E-commerce partner, you’ll need to find a way to manage orders and collect payments on your own.

How to sell directly on Instagram?

Sure, getting your store an Instagram account and promoting your products through the app is a great asset to your business. But you might wonder: can I sell directly on Instagram? The answer is yes!

You can enable Instagram Shopping for your store to allow customers to purchase from your store directly through the app. This convenience is valuable! For shoppers, nothing beats the ability to buy an item with a single tap.

You may encounter other names for this feature like “Shoppable Posts”, or “Product Tagging”. All those names refer to Instagram Shopping.

What does it cost to sell on Instagram?

You can sell on Instagram for free. Keep in mind though, that in order to use the Instagram Shopping feature, you need an online store. You can get one by signing up with the e-commerce platform of your choice (pricing plans may vary).

To get faster results, you may want to advertise your products online with Instagram Ads. But this isn’t a requirement, so if you simply want to post and promote your products, using Instagram is free.

Is it better to sell on Etsy or Instagram?

If you sell handmade products, you might be wondering: “Can I sell on Instagram? Or should I stick to Etsy?” The latter is a popular marketplace for all things handmade and vintage, so many DIYers prefer Etsy as a sales channel, even though the hosting platform involves certain fees.

If you want to avoid paying order and transactional fees, you can sell on Instagram with Sisikone. It’s free to use with Instagram, and it doesn’t take merchant fees. Plus, with us, you use a single online store that can be integrated with seller tools on Facebook, Amazon, eBay, and other channels.

Do You Sell on Instagram?

Do you have any other advice on how to sell on Instagram? Don’t be shy, share your knowledge in the comments below!

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