Facebook is one of the most used sales and marketing social media channels. There are nearly 3 billion Facebook users worldwide. In the U.S. alone, around 86% of internet users with annual household incomes above $100K use Facebook. As a small business owner, you’re missing out on a lot of revenue if you don’t have a Facebook marketing presence.
When done properly, Facebook marketing can help you slash your customer acquisition costs significantly while boosting your revenue per dollar. If you really want to boost your sales through Facebook marketing, this guide is for you. We’re here to share seven proven strategies to boost your Facebook marketing results.
Run Retargeting Ads
Retargeting campaigns are a way of reconnecting with people who have recently visited your website. There are two types of retargeting ads you can run. The first is a direct sales ad.
You should use sales ads for people who visited your blog or eCommerce website and almost purchased a product or service. For example, you can run direct sales ads when someone adds a product to their cart or checkout but fails to complete their purchase.
The copy for sales ads can be direct. You share the product or service offering and the incentive to make a person want to click on your ad.
Use Facebook Live to Get Potential Customers’ Attention
Facebook Live is one of Facebook’s features that allows you to stream live video content. A great thing about Facebook live videos is that they are 20% more likely to have more shares, likes, and engagement.
Create Private Communities
Facebook is a place to socialize and network. You should be taking advantage of this social element of the platform to grow your business. One way you can do this is by setting up a private Facebook group focused on your niche.
Private communities are a way to gather people interested in specific topics. You can make a Facebook group a central component of your marketing efforts by inviting existing and potential customers to join your community.
Create Facebook Videos
If you want to engage with people on Facebook, you should be using video marketing. It allows you to stretch your marketing budget and reach more prospective customers effectively. You can transmit more information with video than text and do it faster. Plus, video content also gives you a chance to connect with your audience because they can hear the tone of your voice and see your facial expressions.
When creating video content for Facebook, you need to keep a few rules in mind.
Firstly, video content on Facebook is set to mute by default. People won’t hear what you have to say. Marketers often get around this by adding large subtitles or text to video content.
The initial text needs to catch people’s attention as they scroll down the Facebook newsfeed.
Secondly, ensure that your video stands out from the news feed.
Experiment with high contrast colors. You also need a good opening shot for your video. That first 3-5 seconds of any video is crucial. You need to grab your audience’s attention in those initial moments if you want them to stop scrolling and focus on your content.
After all, they’re on Facebook primarily to catch up with their friends and view content from brands they already know. Your Facebook marketing content should convince your audience to add your brand to the list of brands they follow.
Run Online Contests
Online competitions are a great way to build your brand recognition, grow your audience, and generate online sales. The fundamentals of running a competition on Facebook are remarkably straightforward.
First, consider what you’re going to give away to your audience. The offer you provide should be relevant to your business. The more expensive the prize, the more likely you are to get a high level of engagement. Ideally, you should also use competition software to run the offer.
Competition software will help you boost engagement and incentivize referrals. Here’s a list of relevant competition software.
Use Facebook to Offer Customer Support
One of the important differentiators for online businesses is customer service. Great customer service helps you retain customers and convert leads. Facebook offers you an opportunity to provide “instant” responses to customers.
Here are the top four ways you can turn your brand into a star on this popular platform:
- Being there: Make sure that your business page has an active presence as often as possible.
- Reacting swiftly: Take care of complaints quickly before they escalate or share too far online.
- Leading conversations: Be proactive, not reactive.
- Wowing customers: Give customers an experience they will never forget. For example, if a customer posts a complaint on your Facebook page, you can message the customer directly, address the complaint, and offer either a refund, a replacement item, or a free upgrade.
Facebook Messenger is an excellent tool for connecting with your customers, providing customer service, and reminding shoppers about offers and discounts. You can also use it to add a live chat to your website.
Add on Online Store to Your Facebook Page
If you sell products that comply with Facebook’s Community Standards and the Commerce Policies, you can add a Shop section to your page. This way, both desktop and mobile users can discover and buy your products in the familiar Facebook interface.
You can connect your online store to Facebook with eCommerce. Not only will you be able to add a Shop section to your Facebook page, but you’ll also be able to sell your products on multiple platforms at once — on your site, marketplaces, and even other social media like Instagram or TikTok. The best part? Your product catalog and sales will be synced in one place, so you can easily manage products and orders from a single dashboard.
If you’re looking to boost your sales, Facebook marketing may be just what you need. Sisikone is here to help you with it.
This post has covered seven big Facebook marketing strategies—everything from running online competitions to creating private community groups, using Facebook Live, and more. Apply these marketing strategies to your overall business plan to generate more potential customers for your growing small business.