As online shopping grows rapidly eCommerce is becoming a necessity for retailers and even business-to-business companies.

The good news is that it has never been easier for small businesses to get started in e-commerce and take advantage of its many benefits.

Here are the top four benefits that ecommerce can bring to your business.

1. Reduce your operating costs

E-commerce activities can be started inexpensively by using inexpensive platforms. These services make it easy for entrepreneurs to launch a complete online store by providing an attractive and mobile-friendly site, payment support, as well as inventory and shipping management. They can also integrate sales and inventory management between your online and in-store activities.

Obviously, there will be a lot of details to work out and difficulties to overcome, but your initial investment will be relatively small, especially when compared to that required to set up a physical store.

Over time, you will be able to increase your spending to increase your product offering, do more targeted advertising, create content and then build a personalized site.

The three founders of Rachel’s Box, a Montreal-based company that sells high-quality fancy stockings and leggings, used a WordPress platform to launch their online store in 2014 and will soon be launching a new site on Shopify.

Thanks to their trendy brand image and highly personalized service, partners Carolyne Parent, Alyeska Guillaud and Mélanie Heyberger have tripled their sales each year and are now exploring the United States market.

2. Follow your customers

Another benefit of e-commerce is the amount of information you can get about your customers through web analytics.

You can locate your customers, see what pages they are viewing on your site and what they are buying. You can then use this data to optimize your online store. What are your most popular products? Where do visitors leave your site? What are the design changes and promotions that increase sales? You can also use a lot of this information to drive sales in your store.

Sisikone team continually analyzes data within the company. We help the clients to get the best possible journey for their businesses.

3. Improve your customer experience

An ever-increasing number of consumers are shopping online, but also want an in-store experience – so they can touch and try merchandise, while getting advice from your staff. An e-commerce site gives customers the best of both worlds.

Your site gives them the ability to shop anytime, anywhere. You can further enhance the experience with apps that allow visitors to examine your merchandise up close and chat with your staff.

You can also use your e-commerce capacity to improve the in-store experience by equipping your employees with smartphones or tablets. They’ll be able to show customers what products are available online while they walk them through your store, and even take orders on the spot.

4. Extend your reach

E-commerce allows your business to compete with significantly larger competitors and expand its geographic reach beyond your community – that is, your region, nationwide, or overseas markets.

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